Each year, EE, which sponsors the BAFTA Film Awards, tries to find something innovative do on the red carpet. This year things are getting more interactive than they have before, giving movie fans the chance to get a virtual selfie with a movie star. This will be made possible thanks to innovative, custom-built camera technology featured in the EE Roboselfie: a high-tech, selfie-taking robot.
By submitting a headshot on Twitter using the hashtag #EEBAFTAselfie, film fans will have the chance to be featured in one of the superfast selfies that the EE Roboselfie will be creating at record speed whenever an A-lister stops by for a picture. It uses facial detection, built-in time codes and custom software to synchronise the camera to its display, simultaneously capturing fan images next to real-life celebrities to capture five different fan selfies per second.
The EE Roboselfie then pairs the new images – complete with their A-list cameo – to the Twitter handle of the person who submitted the original photograph and even includes a personalised message — all live on the night.
EE’s red carpet host, Laura Whitmore, will be introducing the EE Roboselfie to this year’s nominees and high-profile guests as they arrive at the prestigious ceremony at the Royal Albert Hall on Sunday 12th February, encouraging them to take part in as many selfies as possible as hundreds are snapped every minute.
As you can see in the pic above, Whitmore has been testing the technology out, which the help of the host of this year’s ceremony, who will be taking the reins for a 12th time.
Whitmore comments: “I can’t wait to be a part of this year’s EE BAFTA red carpet and introduce the brilliant EE Roboselfie to this year’s nominees. Make sure you tune in to the red carpet action on EE and BAFTA’s social media from 4:30pm to see how I’m getting on.”
The EE Roboselfie was designed by BAFTA-winning costume designer Jany Temime (Spectre, Skyfall, Gravity, Harry Potter, Passengers) whose inspiration behind the creation was to develop a timeless robot that grabbed the attention of the public.
To be in with a chance of appearing on the EE Roboselfie, participants can tweet a front-on colour headshot (no sunglasses) using the hashtag #EEBAFTAselfie.