Yesterday rumours started to emerge that Nike was about to release a bit of a treat for Back To The Future fans – the self-lacing shoes that Marty McFly wears when he goes to 2015 in Back To the Future Part II. That’s now been confirmed, with 1500 pairs of the shoes – the 2011 Nike Mag – going up for auction on eBay, all in aid of the Michael J. Fox Foundation to raise money for Parkinson’s Disease.
Each day for the duration of the ten-day auction, 150 pairs of the 2011 Nike Mag shoes will be made available via eBay’s Fashion Vault. The auctions are now underway and will end September 18. Thanks to a previous 50 million dollar match given to the Michael J. Fox Foundation, all donations will be matched, effectively doubling the contributions from the auction.
In the film, the Nike Mags lit up and formed to Marty’s foot. The 2011 Nike Mag shoe was designed to be a precise replica of the original from Back to the Future II (except for the self-lacing bit). The aesthetic is an exact match, down to the contours of the upper, the glowing LED panel and the electroluminescent NIKE in the strap. The 2011 Nike Mag illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.
However, you’d better have plenty of cash on hands, as with 18 hours left on the first round of auctions, prices were already hovering around the $4000 mark!
It’s a great idea to raise money for charity, so if you’ve got plenty of spare cash head on over to www.nikemag.ebay.com, and take a look below for a special video introducing the shoes, featuring Bill Hader and Doc Brown himself, Christopher Lloyd.