Yesterday was pretty much the launch of Rise Of The Planet Of The Apes, with a live webcast with the WETA digital effects guys talking about the movie (which we’ve embedded below), the release of some rather funky concept art over on the film’s Facebook page (which is above and below), as well as the relase of the first trailer for the movie. We’ve certainly come a long way from men in monkey suits, with motion capture being used to create photo-real CG simians (you can see some progression shots of that over at Empire). A prequel/reboot of The Planet Of The Apes franchise, the film is set in present day San Francisco and billed as a reality-based cautionary tale, a science fiction/science fact blend, where mans own experiments with genetic engineering lead to the development of intelligence in apes and the onset of a war for supremacy. James Franco and Frieda Pinto star. Click below to watch the trailer. It hits cinemas August 5th.