Holy Rollers is certainly taking its time to get to UK cinemas. It first screened at the 2010 Sundance Film Festival, but won’t arrive in British cinemas until May 13th, and now a new UK trailer has arrived. Inspired by actual events in the late 90s when Hasidic Jews were recruited as mules to smuggle ecstasy from Europe into the United States, Sam Gold (Jesse Eisenberg) is a young Hasid from an Orthodox Brooklyn community who reluctantly follows the path his family has chosen for him, awaiting a pending arranged marriage and studying to become a Rabbi. A charming neighbour, Yosef Zimmerman (Justin Bartha), senses Sam’s resistance and propositions him to transport ‘medicine’ for Jackie (Danny A. Abeckaser), an Israeli gangster and drug dealer, and his girlfriend, Rachel (Ari Graynor). Sam quickly demonstrates his business skills to his boss, Jackie, who instantly takes him under his wing. Now exposed to the exciting and gritty worlds of the Manhattan and Amsterdam nightlife, Sam begins to spiral deeper into their detrimental lifestyle, experimenting with ecstasy and then falling for Rachel. As the business grows, Sam’s double life begins to rip his family apart and the community becomes suspicious of his illegal activities.