It seems Fox is having a bit of a tricky time marketing 127 Hours, as while reports suggest that nearly the entire running time is James Franco stuck with his arms under a boulder, both the first trailers have given the impression of something far more action packed, although as least this promo does give a bit more of a sensation that we’ll be seeing a lot of Franco in a crevice. 127 Hours follows the true story of Aron Ralston, who went hiking in Utah in 2003, got his arms trapped under a boulder, and stayed there for five days before realising he’d have to hack off his own limb if he wanted to survive. The film will be in UK cinemas on January 7th.