If you’re looking for tips on how to make an Oscar bait trailer, you could do worse than studying this first look at True Grit. With it’s period detail, ethereal music, roster of stars wearing natty old-fashioned hats and use of the magic words, ‘A Film By Joel And Ethan Coen’, this is already eyeing up as many awards nominations as it can get (and an Oscar campaign really does start long before a film’s release, with things like trailers). Jeff Bridges takes on John Wayne’s Oscar winning role of Rooster Cogburn in this remake of the 1969 film, who is hired by young Mattie Ross (Hailee Steinfeld) to go into Indian territory and track down her father’s killer. The Coens’ film is said to cleave closer to the original book than the John Wayne flick, telling the story through Mattie’s eyes. True Grit, which also stars Matt Damon and Josh Brolin, will hit UK cinemas on January 14th, 2011.