Studios are getting increasingly paranoid about launching new franchises and as a result the hype is starting earlier and earlier. Prince Of Persia: The Sands Of Time may not arrive in cinemas until May 28th, but Disney is already in full swing on the marketing of the movie, with the release of trailer, posters, images and featurettes, in the hope that it can get the groundswell of interest it needs to turn the film into a massive hit. The latest featurette to emerge looks at the Dagger of Time, which gives the holder the ability to travel through time. The promo features some nifty footage and is well worth a look is you want to see what we can expect from the videogame adaptation. Click below to take a look.