Hollywood seems to be getting increasingly paranoid about launching major new franchises and so the marketing hype is getting eralier and earlier. Prince Of Persia: The Sands Of Time isn’t out until May 28th, 2010, but the hype is already well underway. The latest is a new behind-the-scenes featurette, with the cast and crew talking about the moive, as well as offering plenty of new footage from both the filming and the movie itself. There’s also some shots of Jake Gyllenhaal with his shirt off to make the girls swoon. Click below to take a look.