Returning to the world of Blade Runner makes for an interesting trailer challenge for the studio’s marketing department. For many the film is one of the true classics of sci-fi, with a unique style and a tone that’s far more contemplative than most. However, there are also a lot of people out there who’ve never seen it and have grown up on a diet of bloated sci-fi excess. So how do you appeal to both crowds?

The new trailer does a good job of showing the effort that’s gone into recreating the grimy, holo-ad covered future, as well as that it will further explore how the likes of replicants work (with the help of a blind Jared Leto). It also shows that the scale has grown for those who demand non-stop action.

Here’s the synopsis: ‘Thirty years after the events of the first film, a new blade runner, LAPD Officer K (Ryan Gosling), unearths a long-buried secret that has the potential to plunge what’s left of society into chaos. K’s discovery leads him on a quest to find Rick Deckard (Harrison Ford), a former LAPD blade runner who has been missing for 30 years.

‘The film also stars Ana de Armas, Robin Wright, Jared Leto, Barkhad Abdi, Lennie James, Mackenzie Davis, and Sylvia Hoeks.’

The film is due out in early October. [Read more…]

Returning to the world of Blade Runner makes for an interesting trailer challenge for the studio’s marketing department. For many the film is one of the true classic of sci-fi, with a unique style and a tone that’s far more contemplative than most. However, there are also a lot of people out there who’ve never seen it and have grown up on a diet of bloated sci-fi excess. So how do you appeal to bother crowds.

Well, this trailer gives it a go, doing a good job of showing the effort that’s gone into recreating the grimy, holo-ad covered future, as well as that it will further explore how the likes of replicants work (with the help of a blind Jared Leto). It also shows that the scale has grown for those who demand non-stop action.

Here’s the synopsis: ‘Thirty years after the events of the first film, a new blade runner, LAPD Officer K (Ryan Gosling), unearths a long-buried secret that has the potential to plunge what’s left of society into chaos. K’s discovery leads him on a quest to find Rick Deckard (Harrison Ford), a former LAPD blade runner who has been missing for 30 years.

‘The film also stars Ana de Armas, Robin Wright, Jared Leto, Barkhad Abdi, Lennie James, Mackenzie Davis, and Sylvia Hoeks.’

Blade Runner 2049 will be in cinemas in September. [Read more…]