I've previously mentioned how the way they're promoting Knight & Day is unusual and interesting, with the studio realising that as it isn't a sequel or based on an already known property, they may need to find different ways to get people to engage with the Tom Cruise and Cameron Diaz flick.
Now they've done something which is apparently a first - to create a trailer that doubles as a game. In it you watch Diaz and Cruise running around, and when the bad guys come along you have to shoot them, but can you survive long enough to get to the end?
In the movie Cameron Diaz plays a normal women who gets caught up in Tom Cruise's espionage exploits whether she wants to or not, and ends up on an international journey with him to protect a powerful new energy source. However if you'd like to find out whether you can beat the trailer, head over to http://www.knightanddaymovie.com/game/