I'm kind of intrigued by the marketing for Knight & Day, as it's difficult to tell whether they're just trying something a little different, or if they're worried that because it isn't based on a comic book or known property, it won't achieve enough hype to make it a blockbuster. However, with adverts already on the TV (even though the film doesn't reach cinemas until August 6th), as well as featurettes and virals popping up online, they're definitely pushing the movie hard.
The latest viral has been released just in time for the start of the world cup, and like the last one, it's a faux behind-the-scenes vignette, this time showing off some mad (and almost certainly faked) soccer skills from the stars. In the movie Cameron Diaz plays a normal women who gets caught up in Tom Cruise's espionage exploits whether she wants to or not, and ends up on an international journey with him to protect a powerful new energy source. Click here to watch the trailer, or see below for the new viral video.
