The moment Universal bought the rights to Fifty Shades Of Grey, many wondered how they were going to turn the mommy porn book into a Hollywood studio movie. After all, the US ratings systems isn’t exactly known for having a reasonable attitude to sex on screen, especially with S&M thrown in.
Well, I think it’s fair to say that the sex will be toned down (Jamie Dornan even had a ‘no penis’ clause in his contract), and on the evidence of this trailer they’re going for style and sensuality – although I’m sure the sex won’t be completely absent, as the second half of the trailer suggests.
Here’s the synopsis: ‘FIFTY SHADES OF GREY is the hotly anticipated film adaptation of the bestselling book that has become a global phenomenon. Since its release, the “Fifty Shades trilogy has been translated in 52 languages worldwide and sold more than 90 million copies in e-book and printmaking it one of the biggest and fastest-selling book series ever.
‘Stepping into the roles of Christian Grey and Anastasia Steele, who have become iconic to millions of readers, are Jamie Dornan and Dakota Johnson. Joining them in the cast are Luke Grimes as Christians brother, Elliot; Victor Rasuk as Anastasias close friend, José; and Jennifer Ehle as Anastasias mother, Carla. FIFTY SHADES OF GREY is being directed by Sam Taylor-Johnson and produced by Michael De Luca and Dana Brunetti alongside E. L. James, the creator of the series. The screenplay is by Kelly Marcel, with revisions by Patrick Marber and Mark Bomback.’
It’ll be in cinemas on Valentine’s 2015.