Warner/DC has a lot riding on Man Of Steel, so they’re starting the hype early, with the first TV spot now available, more than two months before the June 14th release. It mainly features footage we’ve seen before, although the voiceover is new and there are a few fresh images.
It also continues the portentous tone the previous marketing has had, which could be a dangerous game, as if the film is good it’ll help make it more of an event, but if it isn’t, it’ll just highlight how OTT the attitude is.
The film sees Henry Cavill don the Superman cape, with Amy Adams, Russell Crowe and Kevin Costner co-starring. Zack Snyder directs.