Picturehouse was founded in 2005 in the US as a full-service independent film marketing and distribution company. However after having less success than hoped it pretty much shut down, but now it’s reopening its doors and has announced that his first new release will be Metallica Through the Never, a feature film starring members of the iconic rock band and Dane DeHaan (Chronicle, The Amazing Spider-Man 2).
DeHaan plays a young band crew member who is sent out on an urgent mission while the band is playing a rousing live set in front of a sold-out crowd and unexpectedly finds his world turned completely upside down. The film, written and directed by Nimród Antal (Kontroll, Predators), is due in US theaters August 9.
One of the bestselling rock acts of all time, Metallica has sold over 105 million albums worldwide. Metallica drummer and founding member Lars Ulrich also had this to say, “Metallica’s way of doing things is to jump into unexplored creative endeavors with no safety net whatsoever. Putting this movie together for the last couple of years has been a pretty wild ride, and we’ve definitely done our share of flying without a net! Bringing Bob and Jeanne and the new Picturehouse team in at this point provides us with a much needed level of security for the distribution of the film. Their spirit of independence and desire to work outside the box is something we can relate to in every way, and this makes them both a welcome addition and a natural fit in the Metallica family.”
The plan is to release Picturehouse films to Netflix exclusively in the United States shortly after their theatrical release. Picturehouse has also secured a first look relationship with Warner Bros. Pictures International for films to which it has international distribution rights, so it may be through them we get to see the movie in the UK.