It’s always a big job selling massive budget movies based on new ideas, partly because studios are so paranoid about have spent hundreds of millions on something nobody knows anything about. As a result, the publicity blitz for Pacific Rim has started early, with a second trailer released just a few weeks after the first.
It all looks rather cool in this CES promo, with Idris Elba introducing us to the 300ft tall monsters that are spewing out of a portal deep beneath the Pacific and attacking the coast, and so humanity fights back with gargantuan robots piloted by people.
The film is due out July 12th, 2013.