With Morgan Spurlock’s The Greatest Movie Ever Sold, there’s been a lot of talk about whether making a movie about branding, product placement and advertising by funding it with branding, product placement and advertising is clever or if it’s just a smoke and mirrors trick that makes the film less punchy than it might otherwise have been. The documentary essentially follows Spurlock – director of Super Size Me – as he looks into the labyrinthine world of corporate marketing largely by attemptin to fund his movie by getting companies to sponsor and place their products in it. It’s an interesting idea, and certainly throws up a lot of questions. It should reach the UK later this year, but click below for the trailer.