You know a franchise has reached complete cultural penetration when you don’t need to put the name of the film on the poster. That’s certainly true with Toy Story, which has released a new poster (which premiered over at Yahoo), which simply has the number three on it and all the characters. What more do you need to say to get people excited for this summer’s seuqel? Well, actually I ought to point out the the release date on the image is for the US, while it’ll reach the UK on July 23rd.