The Superbowl has traditionally been the time when the studios first start building up the hype for their big summer movie, often with specially made ads designed just for the big game. However this year they’ve gone for more traditional promos for their upcoming slate. We’ve already posted Superbowl ads for The Last Airbender, Robin Hood and Brooklyn’s Finest, and now we’ve got ones for Alice In Wonderland, The Wolfman, Prince Of Persia, Shutter Island, The Back-Up Plan, and another one for Robin Hood, all of which show at least some never before seen footage. They’re all worth a look, although it’s The Back-Up Plan, starring J-Lo, that will should get the award for honesty in advertising, as it starts out by saying, “what you are about to see will haunt you for years to come”. Then again, you can say that about most of her movies. Click below to take a look at the new ads.